The Asian MICE Forum (AMF), organized by Taiwan’s International Trade Administration and implemented by TAITRA, is Taiwan’s flagship platform for global dialogue and exchange in the business events industry. Now celebrating its 20th anniversary, AMF has brought together over 8,000 professionals and more than 200 international speakers from around the world. This year’s theme, “Beyond 20: Embracing Tomorrow,” symbolizes a bold leap into the future as Taiwan’s MICE professionals unite to shape the next chapter of innovation, sustainability, and global collaboration. The anniversary visual blends the number “20” with the infinity symbol, styled with track-like lines and a tech-inspired color palette, highlighting momentum and limitless possibilities. AMF 2025 marks not only a celebration of past achievements but also a forward-looking vision—setting the stage for Taiwan’s continued leadership in the international MICE community.