2025 ASIAN MICE FORUM

BEYOND

20+

EMBRACING
TOMORROW

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2025 ASIAN MICE FORUM

BEYOND

20+

EMBRACING
TOMORROW

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INFORMATION

Date

19th September (Fri.) 2025

TIME

10:00-17:00

Location

Taipei New Horizon Event Space 14F

No. 88, Yanchang Rd., Xinyi Dist., Taipei City 110055

ABOUT

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The Asian MICE Forum (AMF), organized by Taiwan’s International Trade Administration and implemented by TAITRA, is Taiwan’s flagship platform for global dialogue and exchange in the business events industry. Now celebrating its 20th anniversary, AMF has brought together over 8,000 professionals and more than 200 international speakers from around the world. This year’s theme, “Beyond 20: Embracing Tomorrow,” symbolizes a bold leap into the future as Taiwan’s MICE professionals unite to shape the next chapter of innovation, sustainability, and global collaboration. The anniversary visual blends the number “20” with the infinity symbol, styled with track-like lines and a tech-inspired color palette, highlighting momentum and limitless possibilities. AMF 2025 marks not only a celebration of past achievements but also a forward-looking vision—setting the stage for Taiwan’s continued leadership in the international MICE community.

Agenda

Time
Topic
Time & Topic
Presenter

10:00-10:30

Registration

10:30-11:10

Opening Ceremony

11:10-12:10

Keynote Session

Ms. Gitanjali Rao

American Inventor, Author and Social Activist

12:10-13:20

Lunch Break

13:20-13:30

Afternoon Panels Opening

  1. Expo 2020 Dubai
  2. International Conference Services Ltd. (ICS)
  3. Rotary International

13:30-14:30​

Panel 1: Design the Moment, Drive Innovation​

More
  1. Interplan International Corp.
  2. Suntec Singapore
  3. Queen Sirikit National Convention Center (QSNCC)

14:30-14:45

Coffee Break

14:45-15:45

Panel 2: Future on Show

More
  1. SEMICON Taiwan
  2. Paris Air Show
  3. Sanctuary Cove International Boat Show
  4. Mobile World Congress

15:45-16:00

Coffee Break

16:00-17:00

Panel 3: From Venue to Value

More
  1. Interplan International Corp.
  2. Suntec Singapore
  3. Queen Sirikit National Convention Center (QSNCC)

17:00-17:10

Afternoon Panels Conclusion

17:10-

End of Event

SPEAKERS

SPEAKERS

REGISTER NOW

ASIAN MICE FORUM

2025 亞洲會展產業論壇

BEYOND

20+

EMBRACING

TOMORROW

Register now

CONTACT

  • TEL | 02-27255200 #1128
  • EMAIL | mpo@meettaiwan.com
ASIAN MICE FORUM
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Panel 1 : Design the Moment, 
Drive Innovation

Event organizers and MICE marketing experts will explore how creativity, marketing strategies, and strategic thinking can be integrated to create standout events .

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Panel 2 : Future on Show

Leading organizers will discuss how industries drive the growth of exhibitions, and how exhibitions, in turn, contribute to the growth of local industries.

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Panel 3: From Venue to Value

Prominent venue operators will share how innovative space design, sustainable practices, and smart technologies can enhance event value and enrich attendee experience.

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Gitanjali Rao

STEM promoter, Author and Innovator

Gitanjali Rao is a 19-year-old inventor, MIT student, and global STEM advocate. Named TIME’s Kid of the Year and a UNICEF Youth Advocate, she develops tech solutions to challenges like water contamination, opioid addiction, and cyberbullying. Her workshops have empowered over 100,000 students in 48 countries. An accomplished author, she has received major honors including the Muhammad Ali Humanitarian Award, MLK Beloved Community Award, and the Stephen Hawking Junior Medal for Science Communication.

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Sholto Douglas-Home

Chief Sales & Marcomms Officer | Expo City Dubai

Sholto Douglas-Home is a marketing and communications leader with extensive professional and operational experience across multiple sectors.
As Chief Sales, Marketing and Communications Officer for Expo 2020 Dubai, he led global outreach for the first World Expo in the Middle East, Africa and South Asia region, which attracted over 24 million visitors. Sholto is now helping continue its legacy, working at Expo City Dubai – a clean, green, tech-enabled district, packed with educational, cultural and entertainment offerings.

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Shannon Watson

Director, Meetings and Events | Rotary International

Shannon has worked in meetings and expositions for more than 20 years. She joined Rotary International in 2015. She is responsible for conception, strategy, planning and implementation of Rotary International’s events. She has served in volunteer leadership and customer advisory board roles for ASAE, Best Cities, Marriott International, Maritz, and is currently on the PCMA North American Advisory Board.

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Mathias Posch

President | International Conference Services (ICS)

Mathias Posch is President and Owner of International Conference Services (ICS) a Canada based PCO with offices in North America, Europe and Asia. As a Past President of IAPCO and Past Chair of the IAPCO Training Academy, he is an internationally recognized industry expert and speaker at multiple industry conferences. He currently serves as Chair of the IAPCO Accreditation Committee as well as on the Board of INCON.

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Guillaume Bourdeloux

CEO | Paris Air Show

Guillaume Bourdeloux, CEO of the Paris Air Show, is a former French fighter pilot who led missions in Afghanistan and Libya. He commanded a major airbase, directed Europe’s only military space exercise (ASTERX), and held senior communication roles at the Ministry of Defense. He also served as a liaison officer and exchange pilot with Canada and the Netherlands. A graduate of the French Air Force Academy and War College, he brings deep expertise in defense strategy, space operations, and international cooperation.

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Dr. Wallace, Chih-Hwa Lin

Secretary-General | Taiwan BIO, Vice-Chair | ICBA

Dr. Wallace, Chih-Hwa Lin, Secretary-General of Taiwan BIO, has nearly 30 years of experience in science and technology management, regulation, and policy. He has served as Chief Administrative Officer of BioMed Taiwan, Director of Biotechnology, Health, Medicine, and Agriculture at BOST, Acting Deputy Executive Director of CDE, the regulatory agency for the review of Pharmaceuticals, Medical Devices, Health Food, and Health Technology Assessment in Taiwan, and Science and Technology Advisor to the Ministry of Economic Affairs. He is also founder and CEO of SynNovate, Director of the Specialty Polymers Lab in Union Chemical Laboratories, ITRI, and Adjunct Associated Professor at NYCU and CYCU.

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Bibiana Lau

Senior Director, Sales | Suntec Singapore Convention & Exhibition Centre

Serving the MICE industry for over 33 years, Bibiana collaborated with medical and academic experts to stage world congresses in Singapore.
Since 2006, with a key focused on venue management, she led Suntec Singapore to host major events like FDI 2009, ISMRM 2016 and 2023, and the World Dermatology Congress 2023.
Including large G-2-G meetings such as the IMF World Bank Annual Meetings 2006, IOC’s Olympic Esports Games 2022 & ASEAN Ministerial Meetings 2018 – all held in Suntec Singapore.

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Sutichai Bunditvorapoom

Executive Vice President | Queen Sirikit National Convention Center

Sutichai serves as the Executive Vice President of the Queen Sirikit National Convention Center (QSNCC) which has under major renovation and reopened in 2022.
In his current role, Sutichai oversees all aspects of venue management including strategic marketing, sales, and operations. He is deeply committed to innovation and sustainability, championing initiatives that enhance standards, improve efficiency, and ensure long-term business success.
In additional, he also manages other three venues in Bangkok and Songkla Province.

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Amber Chen

Vice President | GIS Group

As a Certified Meeting Professional (CMP) with over 20 years of experience in the international business events industry, Amber has collaborated with local and international association leaders as well as government officials. From international conference bidding strategies to meeting design and management, Amber brings strong leadership and passion for advancing Taiwan’s business events capabilities and international recognition.

She led the organizing team of EcoMobility World Festival 2017 and was honored with the IAPCO Innovation Award for PCOs 2017, becoming the first Taiwanese meeting planner to receive this renowned award.

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Mike van der Vijver

Meeting Designer & Co-founder | Orange Gibbon
Managing Partner | MindMeeting
Mike van der Vijver is a Meeting Designer, Facilitator and Moderator, as well as an Advisor, Trainer and Coach in Intercultural and Communication Management. Since 2003, he has operated as a designer of international meetings for a wide variety of clients worldwide. Specialised in the design of effective meeting programmes for international organisations, Mike also provides advice on programmes and formats or designs single sessions. He is a regular speaker on topics such as meeting effectiveness, innovative meeting formats, and especially Meeting Design.
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